Conversion Optimisation covers everything from navigation and website structure through to colour and semantics.
Carefully delivering websites that are on point in each aspect is vital to ensuring a website is optimised for conversions.
We’ll work with you to understand the conversions you’re looking to achieve through the website, from enquiries and sales to callback requests and clicks.
We’ll then conduct research, for example auditing your current website to understand what’s working and what needs improvement.
Whether its an existing website you want to get more from or a brand new website, we can help.
Firstly we work with you to define your conversions and to understand what action you’d like people to take.
REAL EASY SERVICES DATA POLICY
Real Easy Services needs to gather and use certain information about individuals.
These can include customers, suppliers, business contacts, employees and other people the organisation has a relationship with or may need to contact.
This policy describes how this personal data must be collected, handled and stored to meet the company’s data protection standards — and to comply with the law.
Why this policy exists
This data protection policy ensures Real Easy Services:
• Complies with data protection law and follow good practice
• Protects the rights of staff, customers and partners
• Is open about how it stores and processes individuals’ data
• Protects itself from the risks of a data breach
Data protection law
The Data Protection Act 1998 describes how organisations — including Real Easy Services — must collect, handle and store personal information.
These rules apply regardless of whether data is stored electronically, on paper or on other materials.
To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully.
The Data Protection Act is underpinned by eight important principles. These say that personal data must:
1. Be processed fairly and lawfully
2. Be obtained only for specific, lawful purposes
3. Be adequate, relevant and not excessive
4. Be accurate and kept up to date
5. Not be held for any longer than necessary
6. Processed in accordance with the rights of data subjects
7. Be protected in appropriate ways
8. Not be transferred outside the Country that the Company operates, unless that country or territory also ensures an adequate level of protection
People, risks and responsibilities
This policy applies to:
• The head office of Real Easy Services
• All branches of Real Easy Services
• All staff and volunteers of Real Easy Services
• All contractors, suppliers and other people working on behalf of Real Easy Services
It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the Data Protection Act 1998. This can include:
• Names of individuals
• Postal addresses
• Email addresses
• Telephone numbers
• …plus any other information relating to individuals
Data protection risks
This policy helps to protect Real Easy Services from some very real data security risks, including:
• Breaches of confidentiality. For instance, information being given out inappropriately.
• Failing to offer choice. For instance, all individuals should be free to choose how the company uses data relating to them.
• Reputational damage. For instance, the company could suffer if hackers successfully gained access to sensitive data.
Everyone who works for or with Real Easy Services has some responsibility for ensuring data is collected, stored and handled appropriately.
Each team that handles personal data must ensure that it is handled and processed in line with this policy and data protection principles.
However, these people have key areas of responsibility:
• The board of directors is ultimately responsible for ensuring that Real Easy Services meets its legal obligations.
• The data protection officer, is responsible for:
o Keeping the board updated about data protection responsibilities, risks and issues.
o Reviewing all data protection procedures and related policies, in line with an agreed schedule.
o Arranging data protection training and advice for the people covered by this policy.
o Handling data protection questions from staff and anyone else covered by this policy.
o Dealing with requests from individuals to see the data Real Easy Services holds about them (also called ‘subject access requests’).
o Checking and approving any contracts or agreements with third parties that may handle the company’s sensitive data.
• The IT manager, is responsible for:
o Ensuring all systems, services and equipment used for storing data meet acceptable security standards.
o Performing regular checks and scans to ensure security hardware and software is functioning properly.
o Evaluating any third-party services the company is considering using to store or process data. For instance, cloud computing services.
• The marketing manager, is responsible for:
o Approving any data protection statements attached to communications such as emails and letters.
o Addressing any data protection queries from journalists or media outlets like newspapers.
o Where necessary, working with other staff to ensure marketing initiatives abide by data protection principles.
General staff guidelines
• The only people able to access data covered by this policy should be those who need it for their work.
• Data should not be shared informally. When access to confidential information is required, employees can request it from their line managers.
• Real Easy Services will provide training to all employees to help them understand their responsibilities when handling data.
• Employees should keep all data secure, by taking sensible precautions and following the guidelines below.
• In particular, strong passwords must be used and they should never be shared.
• Personal data should not be disclosed to unauthorised people, either within the company or externally.
• Data should be regularly reviewed and updated if it is found to be out of date. If no longer required, it should be deleted and disposed of.
• Employees should request help from their line manager or the data protection officer if they are unsure about any aspect of data protection.
These rules describe how and where data should be safely stored. Questions about storing data safely can be directed to the IT manager or data controller.
When data is stored on paper, it should be kept in a secure place where unauthorised people cannot see it.
These guidelines also apply to data that is usually stored electronically but has been printed out for some reason:
• When not required, the paper or files should be kept in a locked drawer or filing cabinet.
• Employees should make sure paper and printouts are not left where unauthorised people could see them, like on a printer.
• Data printouts should be shredded and disposed of securely when no longer required.
When data is stored electronically, it must be protected from unauthorised access, accidental deletion and malicious hacking attempts:
• Data should be protected by strong passwords that are changed regularly and never shared between employees.
• If data is stored on removable media (like a CD or DVD), these should be kept locked away securely when not being used.
• Data should only be stored on designated drives and servers, and should only be uploaded to an approved cloud computing services.
• Servers containing personal data should be sited in a secure location, away from general office space.
• Data should be backed up frequently. Those backups should be tested regularly, in line with the company’s standard backup procedures.
• Data should never be saved directly to laptops or other mobile devices like tablets or smart phones.
• All servers and computers containing data should be protected by approved security software and a firewall.
Personal data is of no value to Real Easy Services unless the business can make use of it. However, it is when personal data is accessed and used that it can be at the greatest risk of loss, corruption or theft:
• When working with personal data, employees should ensure the screens of their computers are always locked when left unattended.
• Personal data should not be shared informally. In particular, it should never be sent by email, as this form of communication is not secure.
• Data must be encrypted before being transferred electronically. The IT manager can explain how to send data to authorised external contacts.
• Personal data should never be transferred outside of the European Economic Area.
• Employees should not save copies of personal data to their own computers. Always access and update the central copy of any data.
The law requires Real Easy Services to take reasonable steps to ensure data is kept accurate and up to date.
The more important it is that the personal data is accurate, the greater the effort Real Easy Services should put into ensuring its accuracy.
It is the responsibility of all employees who work with data to take reasonable steps to ensure it is kept as accurate and up to date as possible.
• Data will be held in as few places as necessary. Staff should not create any unnecessary additional data sets.
• Staff should take every opportunity to ensure data is updated. For instance, by confirming a customer’s details when they call.
• Real Easy Services will make it easy for data subjects to update the information Real Easy Services holds about them. For instance, via the company website.
• Data should be updated as inaccuracies are discovered. For instance, if a customer can no longer be reached on their stored telephone number, it should be removed from the database.
• It is the marketing manager’s responsibility to ensure marketing databases are checked against industry suppression files every six months.
Subject access requests
All individuals who are the subject of personal data held by Real Easy Services are entitled to:
• Ask what information the company holds about them and why.
• Ask how to gain access to it.
• Be informed how to keep it up to date.
• Be informed how the company is meeting its data protection obligations.
If an individual contacts the company requesting this information, this is called a subject access request.
Individuals will be charged $10 per subject access request. The data controller will aim to provide the relevant data within 14 days.
The data controller will always verify the identity of anyone making a subject access request before handing over any information.
Disclosing data for other reasons
In certain circumstances, the Data Protection Act allows personal data to be disclosed to law enforcement agencies without the consent of the data subject.
Under these circumstances, Real Easy Services will disclose requested data. However, the data controller will ensure the request is legitimate, seeking assistance from the board and from the company’s legal advisers where necessary.
Real Easy Services aims to ensure that individuals are aware that their data is being processed, and that they understand:
• How the data is being used
• How to exercise their rights
To these ends, the company has a privacy statement, setting out how data relating to individuals is used by the company.
[This is available on request. A version of this statement is also available on the company’s website.]
1. WHAT IS A COOKIE?
Cookies and other tracking technologies (such as browser cookies and local storage, pixel beacons, and Adobe Flash technology including cookies) are comprised of small bits of data or code that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser (on your computer or mobile device) when you first request a web page and then store the data on your computer so that such websites, apps and other services can access information when you make subsequent requests for pages from that service. They are widely used in order to make websites work, or work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences).
2. WHAT COOKIES DO WE USE?
We use a variety of different types of Cookies on our Sites. Different Cookies have different specific purposes but in general they are all used so that we can improve your experience in using our Sites and interacting with us. Some of the purposes of different Cookies we use are described below.
(A) Some Cookies are essential to the Site in order to facilitate our log-in process and enable you to move around it and to use its features. Without these Cookies, we may not be able to provide certain services or features, and the Site will not perform as smoothly for you as we would like.
(D) We and our service providers and advertisers may use analytics Cookies, which are sometimes called performance cookies, to collect information about your use of the Site and enable us to improve the way it works. Analytics Cookies collect information about how you use the Site, for instance, which pages you go to most. The information allows us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.
(E) We and our service providers and advertisers may use advertising Cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising Cookies to limit the number of times you see the same ad on our Site, to help measure the effectiveness of our advertising campaigns as well as to customize the advertising and content you receive on our Site.
(F) Social plug-in tracking Cookies can be used to track both members and non-members of social networks for additional purposes such as behavioural advertising, analytics, and market research.
We aggregate information received from the various Cookies placed on your browser by our connected network of sites. We may also link our anonymous Cookie ID's with the anonymous Cookie ID's used by third parties, including some of our service providers. This improves our ability to provide you with more relevant editorial and advertising content based on your activity across our connected network. We may also associate your browser and/or device with other browsers or devices you use.
In some circumstances, we may work with third parties to provide certain services on our Site. For example, we use analytics services supported by third party companies who generate analytics Cookies on our behalf. We may not have access to these Cookies, although we may use statistical information arising from the Cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties including where they are required to do so by law, or where such other parties process the information on their behalf.
Third-party advertisers and other organizations may also use their own Cookies to collect information about your activities on our Site and/or the advertisements you have clicked on. This should only happen in compliance with our Advertiser Data Policy or otherwise as approved by us. Again, this information, which may be combined with other information acquired from third parties, may be used by them to provide you with advertisements (both on our Site and through other means) that they believe are most likely to be of interest to you based on content you have viewed.
Third-party advertisers may also use this information to measure the effectiveness of their advertisements and to track aggregate usage statistics.
We may not control these third-party Cookies and their use may be governed by the privacy policies of the third parties employing these Cookies. To learn about these Cookies and to disable or reject third-party Cookies, please refer to the relevant third party’s website.
4. HOW CAN YOU OPT OUT?
Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Some browsers may include setting that restrict cookies to "websites that you visit". Be aware that at times, before taking you to a page in our network which you have requested to visit, we may momentarily redirect your browser to another of our network sites to place a Cookie onto your browser. This is done to enhance your experience across our connected network of sites and to improve our ability to provide you with more relevant editorial and advertising content based on your activity across our connected network. Such local redirects may be included as "websites that you visit". Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website. Please note that by blocking any or all cookies you may not have access to certain features, content or personalisation available through the Company Services.
For more information about targeting and advertising cookies, visit our services section of the web site.
To change your preferences relating to Real Easy Services serving you relevant advertising on our network, visit https://realeasyservices.com/preferences.
Last updated: 23 May 2018
REAL EASY SERVICES (“Real Easy” or "we") are committed to protecting and respecting your privacy. We are equally committed to ensuring that all our employees, service providers and agents uphold these obligations.
This policy governs your use of products, services, content, features, technologies or functions offered by Real Easy (including data you provide to Real Easy in connection with the same) and all related sites, applications, and services (collectively, the “Real Easy Services”).
INFORMATION WE COLLECT FROM YOU
We will collect and process the following data about you:
Information you give us. This is information about you that you give us by filling in forms on our site realeasyservices.com (the “Website”) or by corresponding with us by email or otherwise. It includes information you provide when you register to use the Website, when you order products from us, subscribe to our service, when you submit a query or request from us, when you fill in forms on the Website, when you respond to a survey and when you report a problem with the Website. The information you give us may include your name, address, email address, phone number, financial and credit card information, currency preference, personal description and photograph, images of your government issued ID and/or passport and utility bills, statements or other documents you may submit as a proof of your address, any other information or documents in relation to your identity, the source of your wealth, the source of funds used for the purposes of acquiring Real Easy tokens and any other documents or data from which you can be identified.
Information we collect about you. With regard to each of your visits to the Website we will automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet;
- your login information;
- browser type and version;
- time zone setting;
- browser plug-in types and versions;
- operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL);
- clickstream to, through and from the Website (including date and time);
- length of visits;
- page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page;
If you register with the Website, we may also collect and hold certain personal data about you, including:
information about your identity, such as your name and date of birth;
contact information, such as your postal address, email address and telephone numbers;
blockchain identifiers, such as blockchain addresses and public keys;
usernames and passwords which you create when registering for an account with us;
records of our communications with you, including any messages you send us;
identity verification information, such as images of your passport, government issued ID card, national ID card, utility bill or driver’s licence;
information about any of our products or services we provide you and details about how to use the products and services we provide.
Information we receive from other sources. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information. Without this information, we may not be able to provide you with our products and/or services to respond to queries or requests that you submit to us and protect against the risks of cybercrime, fraud and money laundering and terrorist financing.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
Information you give to us. We will use this information to:
carry out our legal and regulatory obligations;
provide you with information about the products and services that you request from us;
enable us to offer you our products and services;
verify your identity (including age) when you are dealing with us to determine your eligibility for any of our products and services;
comply with our legal and regulatory obligations;
answer your queries and requests;
carry out market analysis and research;
notify you about changes to our service; and ensure that content from the Website is presented in the most effective manner for you and for your computer.
Information we collect about you. We will use this information to:
administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
improve our products and services and improve the Website to ensure that content is presented in the most effective manner for you and for your computer;
allow you to participate in interactive features of our service, when you choose to do so;
as part of our efforts to keep the Website safe and secure;
monitor the use of our products and services;
manage and resolve any legal and commercial complaints and/or issues and keep you informed about our latest activities, including the sending out of newsletters.
Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).
MARKETING CONDUCTED BY REAL EASY SERVICES
With your specific consent we may also provide you with information about products and services that are provided by third parties. We shall not use your personal data for marketing third party products and services unless we have received your consent.
We may use your personal data to market the following products and/or services to you:
information on proposed new digital assets;
creating, purchasing and/or trading digital assets;
software and hardware wallets for holding digital assets and other products or services related to buying, selling, storing and trading digital assets.
If we use your personal data in any direct marketing communications, you have the right to request that we supply you with the source of that personal data. There is no fee for requesting this information. We will provide you with the source of the personal data, unless it is impracticable or unreasonable to do so.
We may also use and disclose your details for other purposes in accordance with your requests including as required to provide the services you have requested.
DISCLOSURE OF YOUR INFORMATION
Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
Our staff who require the information to discharge their duties.
Selected third parties including:
identity verification agents;
fraud and crime prevention agencies and organisations;
business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
analytics and search engine providers that assist us in the improvement and optimisation of the Website;
professional advisors who we engage to provide advice to our business and government authorities, crime investigation agencies, courts and others who ask us for disclosure as required by law or court order.
We will disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
If Real Easy or substantially all of its assets are acquired by a third party, in which case personal data held by us about its customers will be one of the transferred assets.
WHERE WE STORE YOUR PERSONAL DATA
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
We use reasonable physical, electronic and procedural safeguards to protect the personal information that we obtain from you from loss, misuse and unauthorised access, disclosure, alteration and getting destroyed. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
RETAINING PERSONAL DATA
Your personal data will only be kept in our records for as long as required to meet our legal obligations and not longer than necessary.
For the most part, we will retain your personal data for up to 6 years. In some cases, we may be obliged to retain some of your personal data for longer periods as required by law. At our discretion, we may retain personal data for any period we consider reasonably necessary to do so in order to meet our legal obligations.
The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
ACCESS TO INFORMATION
To protect the integrity and security of the information we hold, we may ask that you follow a defined access procedure, which may include steps to verify your identity. In particular cases we may charge you an administration fee for supplying you with access to the information you have asked for, but we will inform you of this before proceeding. There may be cases where we are not able to supply the information you request, such as where it would interfere with the privacy of others or result in a breach of confidentiality. In these cases, we will let you know why we cannot comply with your request.
Even if you do not request access to and/or correct your personal data held by us, if we are satisfied that, having regard to the reasons for which we hold your personal data that personal data is inaccurate, incomplete, outdated, irrelevant or misleading, we may take the necessary steps to correct that information.
have a right to provide that information;
We try to meet the highest standards in order to protect your privacy. Nevertheless, if you are concerned about the way in which we are managing your personal data and think we may have breached any applicable privacy laws, or any other relevant obligation, please contact our data protection officer using the contact details set out below. We will make a record of your complaint and refer it to our internal complaint resolution department for further investigation. We will deal with the matter as soon as we can and keep you informed of the progress of our investigation.
LAST UPDATED: 6 MAY 2018
Real Easy Services, incorporated and registered in New Zealand and with its registered address at 101 Tilden Rise, Auckland (“Real Easy Services”, “Company”, “we”, “us” or “our” as the context may require) and its successors in interests and assigns; and
The natural person who uses the Website or the legal entity on whose behalf you use the Website (“you” or “your” as the context may require).
This website and any other sites of the Company (collectively, the “Website”) are owned and operated by us.
You must comply with any instructions we give you about how to use the Website and must not do anything that interferes with or adversely affects the normal operation of the Website (including the ability of other users to access or use the Website). You are responsible for ensuring the security of the systems and devices that you use to access the Website, including through use of appropriate virus-checking and other security software.
You may need to register with us in order to access certain parts of the Website. Further details about registrations are available at https://realeasyservices.com. In this case, we may issue you with a username and password, or other appropriate log-in details for your account.
You are responsible for keeping your log-in details confidential so that they cannot be used without your permission. You will be responsible for any use of the Website by anyone using your log-in details.
Access to certain areas of the Website is restricted. The Company reserves the right to restrict access to other areas of the Website at our discretion.
If we provide you with, or allow you to select/create/generate a user ID and password to enable access to restricted areas of the Website or other content or services, you must make sure that the user ID and password are kept secure and confidential at all times.
We may disable your ID and password at our sole discretion without notice or explanation.
RIGHTS TO SUSPEND OR TERMINATE ACCESS
We may suspend, terminate or block your access to all or any part of the Website at any time and without prior notice to you.
All of the intellectual property rights in and to the Website belong to us and our licensors. We may update and change the materials available on the Website, including by removing materials, at any time in our discretion without notice to you. You may download or print sections of the Website if needed for your own personal use, however, in other cases you may not reproduce any part of the Website without our express prior consent. To the extent that the Website contains functionality that allows you to access or download specific materials through the Website, your use of that functionality and the downloaded materials may be subject to separate terms and conditions which you will be asked to read and accept at the relevant time.
The Website may have links or link to information that has not been devised, verified or tested by us or any of our officers, employees or agents. These are provided for your information only. We do not take any responsibility for that information, nor provide an endorsement as to its accuracy or completeness. We do not guarantee that the information, or the provision of the hyperlinks to you, does not infringe third party rights. If the Website contains a link to an external website, we do not endorse, recommend, approve, guarantee or introduce any third parties or the services and/or products that those third parties may offer. We accept no responsibility for them or any of the content available, or for any loss or damage that may arise from your use of them. You may provide a link to the home page of the Website at, on any website you operate, as long as you do not suggest any form of association, approval or endorsement on our part without our express prior permission and you promptly delete the link at our request. Except as set out in this clause, you may not link to the Website.
NO FINANCIAL SERVICES ACTIVITIES OR ADVICE
The information and any materials contained in this Website should not be considered as an offer or solicitation to buy or sell regulated instruments, provide advice, enable or take deposits or deliver any other regulated services of any kind in any jurisdiction, except as expressly stated and lawfully permitted. Any products or services described on this Website are not available to all persons and are subject to separate terms, conditions and restrictions. The information contained on the Website is not intended to provide and should not be construed as advice of any kind. You should obtain appropriate professional advice when necessary. It does not take into account your objectives, financial situation or needs.
LIMITATIONS OF LIABILITY
all conditions, representations, warranties and statutory guarantees, whether express or implied, in relation to the Website; and any liability, whether in contract, tort (including negligence), or otherwise, for any indirect or consequential loss, damage or expense incurred by you or any other user in connection with the Website.
To the extent we are unable by law to exclude any implied condition, representation, warranty or statutory guarantee in relation to the provision of goods or services through the Website, we limit our liability for a breach to the re-supply of those goods or services, or payment for such re-supply. This is without limitation to any other exclusions or restrictions of our or others’ liability in connection with this Website.
By using the Website, you agree that the exclusions of liability set out herein are reasonable. If you do not think they are reasonable, you must not use the Website.
The terms contained in these Terms if Use are severable so that if any part of them shall be declared void the remaining parts shall remain valid.
GOVERNING LAW AND JURISDICTION
THE SITE IS DISTRIBUTED ON AN "AS IS" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE OR IMPLIED WARRANTIES FOR A PARTICULAR PURPOSE. YOU HEREBY ACKNOWLEDGE THAT USE OF THE SITE IS AT YOUR SOLE RISK.
What is a responsive website?
A responsive website is a website which responds to the device its being viewed on.